11 Howard is an innovative hotel located in SoHo, at the crossroads of the Bowery, Chinatown, and Little Italy. This storied area of lower Manhattan is one of the borough's last great domains. In the 1960s and 70s, it was the epicenter of contemporary art, home to legends like Chuck Close and Frank Stella. The artistic spirit endures, in an eclectic mix of culture, fashion, and food. Destined to become a classic, 11 Howard answers the call for a relaxed, smartly curated place to stay in this dynamic district. The hotel was built with its locale in mind, drawing on the neighborhood's creative soul to drive its form and function. 11 Howard's guiding principle, conscious hospitality, defines its fundamental character. What does conscious hospitality mean? It means that they approach each aspect of the hotel from design to location to amenities to our ultramodern brand of service with awareness, purpose, and thoughtful consideration. This consciousness reaches beyond the property to the community, motivating them to give back to charitable organizations who are doing important work.